Photograph of a young woman in her graduation dress, circa 1917.

Picture from a 1919 catalog of a woman in a white dress.

Here are some of the featured patterns for the same 1918 issue of The People’s Home Journal shown below. Patterns for waists are at the top left, while gowns and skirts are featured at right.

Both of these ads come from the same 1918 issue of The People’s Home Journal. Although the dresses offered were produced for different companies, they share many of the same features. Note the sheer sleeves as well as the bodice and skirt shapes.

    Here is a page from a beautifully illustrated 1916 catalog for menswear. The women’s clothing in the pictures is lovely, too! This entire catalog is available as a download on my Vintage eBooks page. It’s gorgeous with a full-color cover.

These are my great-grandparents, Earl Ethell and Pearl Wright, in 1917 when they were newly engaged.

This photo is labeled "Alverta Watson Byland." This lady is also pictured in the photo below, about ten or fifteen years later. I believe the first photo was taken around 1906. Here is Alverta again. Doesn’t she have a wistful expression?

A cute daydress from a 1917 Winter catalogue. Note the interesting top-curl hairstyle on the model.

Here is a page from the Weinstock, Lubin & Company’s 1915-1916 Winter catalog. These dresses look slightly slimmer than the ones I posted below, but you can see the change even from 1913-1914. This entire catalog is available as an eBook in my eBooks section under Resources!

These images all come from the same fantastic 1916 catalog. I love the color illustrations. I personally think fashions from 1916-1918 look a little “plump” and emphasize areas of the figure I would rather not notice (my hips!), but I still enjoy looking at images from the time period.