These images all come from the same fantastic 1916 catalog. I love the color illustrations. I personally think fashions from 1916-1918 look a little “plump” and emphasize areas of the figure I would rather not notice (my hips!), but I still enjoy looking at images from the time period.

I love this pattern for a lady’s dress from the mid-to-late-teens. The detailing is so exquisitely feminine, and the fit is flattering without being uncomfortable. Courtesy of the Gullickson Collection

Illustration of young (tween) girls in everyday dresses from a 1916 catalog.

This pattern is from Pictorial Review’s 1916 line. You can see more examples of this style in the catalog scans that follow. Interesting how fashion went from pencil-thin to full and blouse-y in just three years!

Here is a cute 19-teens photo of five friends. The belted waists and skirted blouses on three of the gowns lead me to believe this was taken around 1915-16. What fun!

Illustration of three girls in fancy lace dresses from a 1915 catalog.

Woman’s waist (blouse) pattern, circa 1915.

This is the Winderwheedle family around 1915. My great-grandmother, Phoebe Winderwheedle, is the one in the center–the only one with a light-colored skirt! Phoebe was an incredible seamstress who made all her own clothes. She had red hair and loved to be different. I love this picture.

Woman’s dress pattern, circa 1915. Unfortunately, the pattern envelope has torn, making it difficult to see some of the wonderful details of this lovely day dress.

This is a darling pattern for a toddler girl’s dress, circa 1915. Note the embroidery and feminine detailing.