This is a lovely ad for Flaxon white goods (fabric) from 1910. Love the hat and all the whitework on the dress!

Here are three ads for Pictorial Review patterns from a 1910 ladies’ magazine. I love the slimming lines and attention to details. Note the embroidery and tucks.

Here are two ads for patterns from a 1910 magazine. The first is a girl’s daydress; the second is for “combinations” (underdrawers and corset cover).

Here are three lovely pages from the National Cloak and Suit Company’s 1910 catalog. The details on these outfits are dizzying. All of the inset lace, braided trims and minute pleats and tucks are amazing. I love the models with their Gibson-esque faces.

I love the hat on this model from the cover of a 1910 issue of McCall’s. Also note the transparent bodice lace with gold trim. Simply scrumptious!

This is a friend of mine, showing off one of the beautiful 19-teens suits from her collection. Thanks for the picture, Errin!

This beautiful tea dress was sold on eBay by USVainen, a seller (sadly, retired) whose knowledge of vintage fashion was astounding and whose descriptions were delightful. This seller graciously agreed to let me share her images and words on my site, and I think you’ll enjoy them as much as I did! The description is [...]

What a wonderful color! This is an original linen afternoon suit circa 1913-1915. Note all of the marvelous details, including the double peplum, the crisp white linen collar and cuffs and the tailored skirt. This is a “transition” fashion–right between the era of the slim skirt (1911-1913) and the flounced waistline (1914-1917). It looks perfect [...]

Here is a circa 1914 evening gown, which is on display at the Museum of the City of New York. Rhinestone embroidered tulle over pale lavender satin, ice-blue chiffon tunic edged with rhinestones and satin glass bead fringe by the eminent designer, Frederick Worth. The gown was originally worn by Mrs. William Storrs Wells.

Dresses from a 1914 catalog. Note the varied overskirts, ruffles, and trims.